Roofing SEO: get found for repairs and replacements without paying per lead.

Roofing contractor is the usual primary category. Add the services people actually search for: roof replacement, roof repair, leak repair, storm damage repair, inspections, gutters and the materials you install, such as shingle, metal or flat roofs.

If customers don't come to you, Google asks you to hide your address and list the areas you serve instead. You can add up to 20 service areas, and Google recommends keeping the whole area within about two hours' drive of where you're based. Google's service-area rules are short and worth reading once.

Keep your business name exactly as it appears on your van, your invoices and your sign. Google's guidelines don't allow extra keywords or town names in the name, and profiles that add them can be suspended. Put services in the services list and towns in the service area, where they belong.

After a storm, searches for roof repair jump and people call whoever looks close, open and trustworthy. Keep your hours accurate, answer the phone, and post updates on your Google profile so people can see you're working in their area.

Paid lead services and ads can fill gaps, but you pay for every lead. Ranking in the map and in organic results keeps bringing calls without a fee per lead, which is why it's worth building alongside any paid channel.

Rankings on the map aren't one number. They change with the searcher's location, so a single check from your office tells you almost nothing about the rest of your area.

SOSSRANK checks your position from a grid of points across your service area, for the searches you care about, and saves each scan. When you change something, the next scan uses the same points, so you can see what moved and where. That's how you tell a real gain from noise, and how you decide what to fix next.